Case study
Fund Your Purpose with Peter Diamandis.
The exact strategy I used to turn a course into a revenue engine.
What's inside
- 01Dedicated landing pages
- 02Creative scripts for Peter to film
- 03Testing two-step forms on the website
- 04Dedicated static ad variations alongside video
- 05Promotions that drip-fed discounts to the email database
- 06Course clips cut into video ads and their own landing pages
- 07Free portions of the course tested as landing page downloads
More playbooks
The Elite CMO Playbook