Free playbook · 24-page PDF
Run your business like an elite CMO. Beyond ads.
How senior CMOs think about growth: the numbers, the ratio that decides whether you can scale, the offer, retention, channels, team, tech stack and cash. Plus how to run it with Claude, and how to build systems your team runs without you.
24-page PDF
Scale beyond ads
The Elite CMO Playbook
Fractional by Josh
Josh Gowing
Who it's for
Founders past the early stage whose ads work but growth has stalled.
$175M+
Ad spend managed
200+
Brands scaled
10+
Years
20 chapters · One business
What's inside
- Start here
- The CMO mindset
- The six-area health check
- The ratio that decides everything
- Growth strategy & the 90-day plan
- Read the P&L like an operator
- Offer & pricing
- Retention, cohorts & LTV
- Channels beyond paid
- Reset the paid engine
- Planning your peak season
- Team & hiring
- Agency, in-house or freelancer
- Tech stack
- Cash is the constraint
- Running your marketing with Claude
- Metrics that matter & measuring reality
- The operating rhythm
- Building systems & processes
- Red flags & a 30-day self-diagnostic
More playbooks
Fund Your Purpose with Peter Diamandis