How it works
Here's how we get started.
First, we talk. Then I get under the hood of your business. Then we work on what needs fixing, together.
01 / How we start
So, how does this work?
01 · We grab a coffee.
Or a call if you're not in Melbourne. You tell me what's going on. I ask a lot of questions. No pitch deck.
02 · I do the homework.
30 days inside your numbers, your customers and your team. You get a straight answer on what's holding growth back and what to fix first.
That's your Strategy Diagnostic.
03 · We get to work.
I lead the plan with your team, month to month. If it's not working, you can walk. Most people stay 16 to 34 months.
02 / What you get
Where I'll actually spend my time. Beyond the ad account.
Growth strategy
I start with your numbers. What makes money, what eats it, and where you can grow next.
What that means for you
You know what to work on over the next 90 days. And why.
Offer & pricing
I look at what you sell, what you charge and why someone would choose you. Then we make the offer better.
What that means for you
An offer people want, with room for you to make a profit.
Retention & LTV
Getting the first sale is expensive. I work on the emails, repeat purchases and reasons to come back.
What that means for you
More customers coming back. Less starting from scratch.
Channels beyond paid
Your next customer might not be on Meta. I look at email, organic, partnerships, marketplaces and retail, then work out what deserves your time.
What that means for you
You're not relying on two platforms for every new customer.
Team, hiring & coaching
I work alongside your team, help them get better and help you hire when there's a real gap. I'll tell you when there isn't, too.
What that means for you
Your team knows what to do without waiting for you.
Tech stack & cash
I sort through your tools, reporting and cash plan. You don't need another dashboard nobody opens.
What that means for you
Numbers you can trust. Cash to back the plan.
Your ads still matter. Let's give them a better business to work with.
Already have an in-house media buyer or work with an agency? I can review whether they're contributing to your results and give you my honest take. If you need a better fit, I'll work with you to find the right provider.
You get something Different You work directly with me. We get into your whole business, sort what needs fixing, and make sure you don't have to rely on more ad spend for every bit of growth.
Measurement
The numbers that actually matter.
Less time on
More attention to
Cost per click
Cost per customer
Platform ROAS
Blended MER
Lead volume
Lead-to-sale rate
Impressions
Payback period
New customers only
Repeat purchase rate
Paid channel revenue
Revenue share from non-paid channels
The options
Your options, honestly.
| Criteria | Just more ad spend | Full-time CMO hire | Fractional by Josh |
|---|---|---|---|
| Where growth comes from | One channel | Your whole business | Your whole business |
| Who's working with you | None added | Senior, full-time | Me. A 2x CMO. |
| Commitment | More spend to manage | Employment, notice periods | Month to month |
| Cost | Your ad budget | A full senior salary package | A smaller role than a full-time hire |
| Who learns along the way | Meta and Google | One person | Your team |
Start here
Find what's holding growth back in 30 days
You'll know the one thing holding growth back, and exactly what to do about it.
- I read every enquiry myself
- Reply within 24 hours
- Month to month, no lock-ins
- Starts with a 30-day diagnostic